Website Planning Worksheet

To be used in conjunction with the Website Content Worksheet, the Website Design Contract, and if the project includes a store front or sales catalog, the Store Planning Worksheet, all of which should be printed out by the client.

This worksheet is designed to enhance communications between Integrative Web Services and our clients. Please print and have it handy when you discuss your project on the phone with an Integrative Web Services representative. After you've filled in the blanks as we talk on the phone and we have reached an agreement on price, please make a photocopy for your records, and mail a signed copy to us. It provides a written memorandum of our mutually-agreed plan.

Organization Name: __________________________ .

1. Purpose or Goal

Give the most important purpose a "1", next most important a "2". Leave those blank which do not interest you at all.
__ To gain a favorable impression of the company or organization.
__ To develop a qualified list of prospects.
__ To sell products directly taking credit card information over the Internet.
__ To encourage potential customers to contact us by phone or mail to consummate a sale.
__ To make available product information and price lists to distributors.
__ To make available product information and price lists to customers.
__ To strengthen brand identification.
__ Other: _______________________________________________________ .

2. Site Organization

Please label pages you desire and cross out the rest.
__ Home or Intro.
__ About Us.
__ Products or Services.
__ Contacts.
__ Help.
__ Others: _______________________________________________________ .
                  _______________________________________________________ .

Total number of pages decided upon: ________________ (see definition of page) .

3. Navigation System

• Menu Items, either horizontal or vertical, from the front page and sectional pages to every page in the system to allow smooth and easy use. This also enables Web search engines to "spider" and index content on every page.
• Context Links are text links embedded in content.
• Footer with links to each section of the website. This appears at the bottom of every page. You are limited to a maximum of about eight (8) selections.

4. Basic Page Elements

• Site Name in an image or larger type. Heading Font Style: ________________ .
• Top-of-Page Graphic based on the design of your logo graphic (see below).
• Page Title in larger type. Heading Font Style: ________________ (recommend Arial Bold).
• Text. Body Font Style: ___________________ (recommend Times New Roman).
• Standard company ID in the footer of every page.
• E-mail response link to the following e-mail address: _________________________ .
• Copyright and trademark information in small print in the footer of every page.

5. Site Name and Logo Graphic

Site Name on Masthead: ____________________________________ .
It is very helpful if you include a copy of your company's letterhead, brochures, catalog, etc. so we can see how you present your company image.
__ Company Logo incorporated in the masthead graphic? If so, please enclose a color copy.
__ Photo or drawing of product?
__ Typeface preference __________________________________________ .
__ Preferred colors in palette __________________________________ .
__ Other ideas _________________________________________________________ .

6. Color and Accents

For the most part, we recommend a white or light colored background with a black or dark colored font for best readability and contrast.
Your color preference:
Background: _____________________ . Font: ______________________ .

7. Content

Text and Graphics: Our contract includes a statement that you own the copyright to, or have permission from the copyright owner to use any text, graphics, photos, designs, trademarks, or other artwork you send us. For this section, please use our Website Content Worksheet.

8. Publishing and Promoting Your Website

• Domain Name Registration
  Registration will be handled through our web hosting service partner 1&1 Internet. The registration fee for a new domain is included in the hosting package. We will check the availability of your desired domain or second choice. If they are not available, we will notify you. If you already have a registered domain, we can arrange to have it transferred for a small fee.
  Domain name: ________________________________________________     ___Desired ___Already Registered
  Second Choice: ________________________________________________ .
  
  
• Web Hosting Service
  We have partnered with 1&1 Internet, a leader in the industry. Their state-of-the-art servers provide 99.99% uptime. They provide 4 hosting packages ranging from basic to all the bells and whistles with features supporting databases, e-commerce, shopping carts, etc. We will discuss your needs with you and help you select the right package. Please visit our partners' website to prepare for this discussion. The first 6 months are included in all our Website Packages. After that, service will be renewed automatically and we will submit the invoice to you for reimbursement.
  
  Please selected the package best suited to your needs:
  __Beginner
  __Home
  __Business
  __Developer
  
  
• Promotional Services
  • Optimizing your Website to place high on Web search engine rankings.
  • Submitting your Website to all the major search engines that index the Web.
  • Negotiating reciprocal links to and from other websites. Linking can give you more new business leads than anything else.

We submit your information to Web search engines after final payment is received. Before doing this we work with you to get 50 to 100 keywords and a carefully constructed 25-word sentence containing the most important keywords.

9. Maintenance Plans

Our Contract includes 2 maintenance plans:

For those who prefer the as needed plan you are not obligated to sign a monthly maintenance agreement. If you need a modification on your website, all you have to do is call or send an email. We'll make the change for you and then you'll receive a bill for the work we did based on our competitively priced and affordable $39 hourly rate (1 hour minimum). This method of maintenance works well for many websites since they don't require many changes.

For those who would prefer the monthly plan, you can pay a low $59 monthly fee and receive 2 hours of maintenance a month with a reduced hourly rate of $29 for any additional hours (1/2 hour minimum).

Please indicate your choice:
__As Needed Plan
__Monthly Plan

10. Target Date and Price Quote

Desired project target completion date: ___________________ .

Is there a fixed deadline for this project? If so, when? _________________ .

Quoted Price: $_________________ .

On behalf of my organization I approve the above plan, which I have developed with Integrative Web Services to construct a website, and I authorize Integrative Web Services to use this Website Planning Worksheet as the basis of the project.

Signature: _____________________________________ Date: _________________

• Website Planning Worksheet (these pages)
• Store Planning Worksheet (if applicable)
• Website Design Contract
• Website Content Worksheet
• Written content for your web pages (preferably on a diskette in Plain Text (*.txt).
• Photos or graphics to be included. You may send graphics and photos which we can scan into electronic form. Even better, send us a diskette or ZIP disk with your graphics in any popular PC format, such as GIF, JPEG, BMP, EPS, CDR, PCX, etc). If these are in Mac format, make sure each picture has a 3-digit extension, such as .jpg to indicate the format in which it is given.
• Your company logo (if any).
• Samples of your printed materials -- brochures, letterheads, cards, booklets, etc. -- so we can see how you present your company image.
• Check for 50% of the total.

You may send your package to:

Integrative Web Services
7660 Rocky Terrace
Creston, CA 93432, USA

We are looking forward to receiving your materials and constructing your website!